Content Marketing Specialist (AI, B2B, Services)

Softcery is a small, focused team building AI-driven B2B software solutions. We work closely with clients in the US and UK to launch AI voice agents and develop custom B2B platforms. Most of our work involves advanced R&D and complex problem-solving.

We're looking for a B2B Marketing Specialist who can scale our content marketing and drive tangible business results. You'll own content strategy and execution across all channels — from technical deep-dives that showcase our AI capabilities to website copy that converts founders into qualified leads.

This isn't about managing campaigns or coordinating teams. This is about producing high-quality, high-volume content that builds trust with AI-focused founders and executives who need serious technical partners.

What You’ll Do:

• Create comprehensive content strategies for AI-focused B2B audiences — founders, CTOs, and executives evaluating AI implementation partners.

• Write technical content that sells — articles, case studies, and thought leadership that demonstrates our AI expertise while driving pipeline.

• Develop website copy and landing pages that convert technical decision-makers into qualified leads.

• Produce presentation materials for sales calls, conferences, and partnership meetings.

• Manage social media presence — LinkedIn posts, comments, and engagement that builds credibility in AI/B2B software communities.

• Collaborate with our technical team to translate complex AI implementations into compelling business stories.

• Analyze and optimize content performance to improve lead generation and pipeline quality.

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What We're Looking For:

• 3+ years of B2B marketing experience in software services, consulting, or custom development companies.

• Proven track record creating content that drives qualified leads and supports complex B2B sales cycles.

• Deep understanding of AI/ML landscape — you know the difference between ChatGPT integrations and custom AI systems, and can communicate technical capabilities to business audiences.

• Content strategy expertise — you've built and executed content programs that scale, not just individual pieces.

• Technical curiosity — ability to quickly grasp AI implementations, SaaS architectures, and custom development projects.

• Self-directed execution — you can work independently, prioritize effectively, and deliver results in a startup environment.

• Experience working with technical teams — you know how to extract insights from engineers and product leads to create compelling content.

• Exceptional writing skills in English (C1+) — you can explain complex technical concepts clearly and persuasively.

Nice to Have:

• Previous experience marketing AI/ML products or services.

• Background in technical writing or developer marketing.

• Experience with account-based marketing for high-value B2B deals.

• Knowledge of marketing automation and lead nurturing systems.

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What We Offer:

• Structured onboarding & dedicated support — you’ll get a clear onboarding plan, documented workflows, and a team that’s got your back.

• Flexible remote schedule — work from wherever and whenever you’re most productive.

• Learning budget — we cover books, courses, English lessons, and AI tools for your professional growth.

• Full accounting support — so you can focus on the work, not the paperwork.

• Time off — 20 paid vacation days, 12 sick days, 2 paid period leave days/month (for women), and your birthday off.

• IT Cluster membership — access to professional events and networking opportunities in the local tech community.

🔁 Hiring Process: Recruiter Interview → Qualification Interview → Final Interview → Reference Check.